Secrets to Rapidly Building a Huge Email Marketing List
The money’s in the list. The money’s in the list. The money’s in the list.
It’s as true today as when this phrase was first coined. Actually, this has been known to be true not only of online businesses, but especially of offline businesses as well. So, knowing that you need a big, robust email marketing list, how do you create it? There are a ton of ways to do this, but we’re going to concentrate on threeusing an opt-in mailing list box on your webpage, using pay per click advertising, and finally using article marketing. With either, or all, of these techniques, you can quickly build a mailing list of hundreds, if not thousands of email subscribers.
Opt-In Boxes
You’ve seen these boxes. Sometimes they’re fixed in the sidebar of a blog or other type of website, sometimes, they’re annoying pop-ups that travel across the page, and sometimes they’re less annoying “light squeeze” boxes that miraculously fade into the page you’re looking at, then disappear when you either fill them out or close them. Either way, these are all opt-in boxes, and their purpose is to collect your email address for some astute, aggressive marketer.
What makes people want to fill in these boxes and give up their email addresses to someone they don’t even know is this. You offer them something they want more than they want to keep their email address private.
This is usually called a giveaway. The idea is you offer the giveaway to your prospect in exchange for the email address. Actually from your prospect’s point of view, the way they get the giveaway is by filling in their name and email address in your opt-in box’s form.
Of course, no one’s going to just offer to do this. You have to actually sell them on the benefits they’ll receive upon getting your giveaway. That’s according to the niche your in. If you’re in weight loss, then maybe your giveaway is a report about eating fruit and weight loss. If you’re in insurance, maybe your giveaway tells them five ways they can save big bucks on their car insurance this year.
It doesn’t really matter. Although you don’t want to give people junk. You’ll be shooting yourself in the foot.
Pay Per Click
Another way of collecting email addresses is to buy Google or Yahoo ads, which lead your visitor to a squeeze page. A squeeze page is basically a stand alone opt-in box. Instead of being associated with another web page, a squeeze page looks like a separate website. But it’s just one page. Usually you have to have some compelling copy, which tells your visitor about your giveaway and why they need it. And of course, it’s got an opt-in form. You can spend a ton of money on pay per click, but you don’t have to. Using AdWords, you can target less popular keyword phrases to bid on. You dont really care about the phrase, just that it makes sense within the context of your offer.
Article Marketing
One of the bad things about pay per click is that once you quit paying, your ads stop running and you quit getting email subscribers. Not so with article marketing. You can write an article today and it can send you subscribers for the next two or three years without you ever touching it. Another thing article marketing has going for it that the other methods don’t, is you can essentially pre-sell your prospect. After all if they liked your article enough to click on your link for more information, they’ll be quite likely to fill out your opt-in box.
Behind the Scenes
What automates all of this behind the scenes, so to speak, is software called autoresponders. There are a ton of autoresponder companies out there. But if you’re going to spend time building up your list, then pick a good one, not some fly by night company.
