Article Marketing Domination in Four Easy Steps
If you havent been doing article marketing, then you should. Some people think its fringe or pass. Its anything but that! Some people are quietly making fortunes with not much more than article marketing, a squeeze page or two, and an autoresponder.
Articles can do two things for you. They can help you rank another site higher in the search engine results. And, they can drive traffic directly to your site. Either way, youre going to get more juice from your article marketing, if your articles rank well for the keyword terms youve optimized them for.
There are several important issues when optimizing an article for certain keywords terms, and were not going to get into that here. Were going to talk about something much more fundamental, and which, over the long haul will make your articles make you even more money.
You see a lot of internet marketers forget that the Internet is not all about Google, or Yahoo or MSN. Its about readers. The whole rationale behind Googles mysterious algorithm for ranking pages is to get quality content into their users hands.
At base, content is actually more important that search engine optimization. So, lets talk about what goes into making a really quality article.
Preparation and Planning
Some article marketers just sit down at the computer and start writing with no thought as to what keywords theyre targeting or exactly what they want their article to do. Thats okay. Its even part of a known article marketing strategy, which depends on volume, rather than search results. But unless you want to write, or have written, a thousand or so articles, you need to start thinking in terms of what your target market wants to read about, and, of course, the keywords theyll use to get there.
Passion
Now, this is not a do what you love and the money will follow article. But having said that, passion is one of the keys to writing great content that your readers will want to click on, download to their site, and perhaps even bookmark. Passion shows. Lack of passion shows, too. Have you ever read an article or blog post that seemed like it was there just to take up space or rank for some obscure term in Google? What was at fault? Research? Grammar? No. It was probably written by some article marketing hack that just sits in front of their computer and cranks out articles all day long.
With these three Ps, you can dramatically increase your articles readership. Dont worry about Google. If youre churning out quality information that your audience loves, search results will follow and your article marketing will prove to be a success.
